Investigation of social facilitation and self-defense motives on word-of-mouth behaviour.

• Main Authors: Chan, Wan Ying., Heng, Wei Shan., Lee, Ley Bing.
• Other Authors: Chung, Cindy Mann Yien
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/8557
• Institution: Nanyang Technological University

This study examines the influence of social facilitation and self-defense motives on consumers’ word-of-mouth behaviours. The results reveal that the above motives can affect the valence of word-of-mouth presented. Social facilitation motive arises when consumers wish to foster positive relationship...