Effect of tie and self-interest motive on word-of-mouth behaviour.

• Main Authors: Lee, Li Ching., Poh, Ya Nee., Tan, Chi Chi.
• Other Authors: Chung, Cindy Mann Yien
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business
• Online Access: http://hdl.handle.net/10356/8308
• Institution: Nanyang Technological University

In this project, using incentives (low valued and high valued) vesus no incentives conditions, we looked into effect of self-interest motive on WOM behaviour. Using friends versus strangers conditions, the effect of tie motive on WOM behavious is examined. WOM behaviour includes the amount and valen...