Effect of tie and self-interest motive on word-of-mouth behaviour.

• المؤلفون الرئيسيون: Lee, Li Ching., Poh, Ya Nee., Tan, Chi Chi.
• مؤلفون آخرون: Chung, Cindy Mann Yien
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/8308
• المؤسسة: Nanyang Technological University

In this project, using incentives (low valued and high valued) vesus no incentives conditions, we looked into effect of self-interest motive on WOM behaviour. Using friends versus strangers conditions, the effect of tie motive on WOM behavious is examined. WOM behaviour includes the amount and valen...