Effect of tie and self-interest motive on word-of-mouth behaviour.

In this project, using incentives (low valued and high valued) vesus no incentives conditions, we looked into effect of self-interest motive on WOM behaviour. Using friends versus strangers conditions, the effect of tie motive on WOM behavious is examined. WOM behaviour includes the amount and valen...

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Main Authors:	Lee, Li Ching., Poh, Ya Nee., Tan, Chi Chi.
Other Authors:	Chung, Cindy Mann Yien
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business
Online Access:	http://hdl.handle.net/10356/8308
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Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-8308
record_format	dspace
spelling	sg-ntu-dr.10356-83082023-05-19T06:16:17Z Effect of tie and self-interest motive on word-of-mouth behaviour. Lee, Li Ching. Poh, Ya Nee. Tan, Chi Chi. Chung, Cindy Mann Yien Nanyang Business School DRNTU::Business In this project, using incentives (low valued and high valued) vesus no incentives conditions, we looked into effect of self-interest motive on WOM behaviour. Using friends versus strangers conditions, the effect of tie motive on WOM behavious is examined. WOM behaviour includes the amount and valence of the WOM given by the subjects. 2008-09-24T07:19:40Z 2008-09-24T07:19:40Z 2002 2002 Final Year Project (FYP) http://hdl.handle.net/10356/8308 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business
spellingShingle	DRNTU::Business Lee, Li Ching. Poh, Ya Nee. Tan, Chi Chi. Effect of tie and self-interest motive on word-of-mouth behaviour.
description	In this project, using incentives (low valued and high valued) vesus no incentives conditions, we looked into effect of self-interest motive on WOM behaviour. Using friends versus strangers conditions, the effect of tie motive on WOM behavious is examined. WOM behaviour includes the amount and valence of the WOM given by the subjects.
author2	Chung, Cindy Mann Yien
author_facet	Chung, Cindy Mann Yien Lee, Li Ching. Poh, Ya Nee. Tan, Chi Chi.
format	Final Year Project
author	Lee, Li Ching. Poh, Ya Nee. Tan, Chi Chi.
author_sort	Lee, Li Ching.
title	Effect of tie and self-interest motive on word-of-mouth behaviour.
title_short	Effect of tie and self-interest motive on word-of-mouth behaviour.
title_full	Effect of tie and self-interest motive on word-of-mouth behaviour.
title_fullStr	Effect of tie and self-interest motive on word-of-mouth behaviour.
title_full_unstemmed	Effect of tie and self-interest motive on word-of-mouth behaviour.
title_sort	effect of tie and self-interest motive on word-of-mouth behaviour.
publishDate	2008
url	http://hdl.handle.net/10356/8308
_version_	1770567287349182464

Effect of tie and self-interest motive on word-of-mouth behaviour.

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