Effect of tie and self-interest motive on word-of-mouth behaviour.

Effect of tie and self-interest motive on word-of-mouth behaviour.

In this project, using incentives (low valued and high valued) vesus no incentives conditions, we looked into effect of self-interest motive on WOM behaviour. Using friends versus strangers conditions, the effect of tie motive on WOM behavious is examined. WOM behaviour includes the amount and valen...

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Bibliographic Details
Main Authors: Lee, Li Ching., Poh, Ya Nee., Tan, Chi Chi.
Other Authors: Chung, Cindy Mann Yien
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business
Online Access:http://hdl.handle.net/10356/8308
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Institution: Nanyang Technological University
Description
Summary:In this project, using incentives (low valued and high valued) vesus no incentives conditions, we looked into effect of self-interest motive on WOM behaviour. Using friends versus strangers conditions, the effect of tie motive on WOM behavious is examined. WOM behaviour includes the amount and valence of the WOM given by the subjects.

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