The relationship between attitude, subjective norm and behavior intention: An empirical study of exercising in gymnasium
Predicting consumers future behaviors, especially their purchase behavior, is a critically important aspect of forecasting and market planning. However understanding behavior intention as a main determinant of behavior is not that simple. There are many factors involved in the formation of behavior...
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2008
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| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/3580 https://animorepository.dlsu.edu.ph/context/etd_masteral/article/10418/viewcontent/CDTG004392_P.pdf |
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| Institution: | De La Salle University |
| Language: | English |