Lost and found again: Subjective norm in gym membership
Understanding behavioral intention, a critical aspect of market planning, is not simple, as many factors are involved in the formation of behavioral intention. This study endeavored to better understand the relationship between attitude, subjective norm and behavioral intention in an empirical study...
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| Main Authors: | , |
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| Format: | text |
| Published: |
Animo Repository
2008
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/faculty_research/4048 |
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| Institution: | De La Salle University |