Factors affecting purchase intention of vitamins for the prevention of respiratory diseases among Filipinos: Integrating the theories of planned behavior and protection motivation

• Main Author: Chan, Giannina Richelle S.
• Format: text
• Language: English
• Published: Animo Repository 2022
• Subjects: Consumer behavior; Entrepreneurial and Small Business Operations; Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etdm_dsi/8; https://animorepository.dlsu.edu.ph/cgi/viewcontent.cgi?article=1008&context=etdm_dsi
• Institution: De La Salle University

An unprecedented health crisis caught the whole world off guard last 2020. History has shown that times of crisis often lead to major transformations in society, and behaviors of consumers must be paid attention to. Following the pandemic, individuals have increased their awareness on their health a...