Integrating pre-purchase affect in product concept development
The pre-purchase Affect Model (PAM) was developed. It predicts how product criteria for purchase may engender affect. A field survey was conducted to determine what criteria consumers use to purchase electronic products and items of clothing. A total of 23 and 21 criteria were identified for buying...
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oai:animorepository.dlsu.edu.ph:faculty_research-109322023-05-11T00:00:43Z Integrating pre-purchase affect in product concept development Seva, Rosemary R. Helander, Martin G. Duh, Henry Been Lirn The pre-purchase Affect Model (PAM) was developed. It predicts how product criteria for purchase may engender affect. A field survey was conducted to determine what criteria consumers use to purchase electronic products and items of clothing. A total of 23 and 21 criteria were identified for buying clothing and electronic products, respectively. There were 11 types of criteria for clothes and nine for electronic products. The criteria were compared with the product attributes. If there was a match pre-purchase affect resulted. The use of the model will help define design attributes that are capable of eliciting affect. Keywords: product design, affective product design, modelling 2007-01-01T08:00:00Z text https://animorepository.dlsu.edu.ph/faculty_research/9238 Faculty Research Work Animo Repository Product design—Psychological aspects Consumers—Attitudes Human Factors Psychology |
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Product design—Psychological aspects Consumers—Attitudes Human Factors Psychology Seva, Rosemary R. Helander, Martin G. Duh, Henry Been Lirn Integrating pre-purchase affect in product concept development |
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The pre-purchase Affect Model (PAM) was developed. It predicts how product criteria for purchase may engender affect. A field survey was conducted to determine what criteria consumers use to purchase electronic products and items of clothing. A total of 23 and 21 criteria were identified for buying clothing and electronic products, respectively. There were 11 types of criteria for clothes and nine for electronic products. The criteria were compared with the product attributes. If there was a match pre-purchase affect resulted. The use of the model will help define design attributes that are capable of eliciting affect.
Keywords: product design, affective product design, modelling |
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text |
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Seva, Rosemary R. Helander, Martin G. Duh, Henry Been Lirn |
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Seva, Rosemary R. Helander, Martin G. Duh, Henry Been Lirn |
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Seva, Rosemary R. |
title |
Integrating pre-purchase affect in product concept development |
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Integrating pre-purchase affect in product concept development |
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Integrating pre-purchase affect in product concept development |
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Integrating pre-purchase affect in product concept development |
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Integrating pre-purchase affect in product concept development |
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integrating pre-purchase affect in product concept development |
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2007 |
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https://animorepository.dlsu.edu.ph/faculty_research/9238 |
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