Exploring the Vietnamese Consumer’s Trust in E-commerce
Trust has been one of the main items of focus in e-commerce and many previous studies have provided useful contributions (e.g., Gefen 2000; McKnight, et al., 2000; 2002; Oliveira, et al., 2017, etc.). Prior research has found trust to play a significant role in shaping purchase intentions of a co...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
H. : ĐHQGHN
2020
|
| Subjects: | |
| Online Access: | http://repository.vnu.edu.vn/handle/VNU_123/68449 https://doi.org/10.25073/2588-1108/vnueab.4299 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Vietnam National University, Hanoi |
| Language: | English |
Be the first to leave a comment!