Exploring the Vietnamese Consumer’s Trust in E-commerce

• Main Authors: Nguyen, Thi Mai Anh, Pham, Thi Thanh Huong
• 格式: Article
• 語言: English
• 出版: H. : ĐHQGHN 2020
• 主題: E-commerce; Online shopping; Trust; Vietnam
• 在線閱讀: http://repository.vnu.edu.vn/handle/VNU_123/68449; https://doi.org/10.25073/2588-1108/vnueab.4299

Trust has been one of the main items of focus in e-commerce and many previous studies have provided useful contributions (e.g., Gefen 2000; McKnight, et al., 2000; 2002; Oliveira, et al., 2017, etc.). Prior research has found trust to play a significant role in shaping purchase intentions of a co...