Impacts of Social Networks on Consumers’ Trust and Behavior in the Vietnamese Retail Sector

Impacts of Social Networks on Consumers’ Trust and Behavior in the Vietnamese Retail Sector

The goal of the study is to analyze social networking related factors influencing consumers’ trust and intent to purchase online via social networks in the Vietnamese market. The model of social commerce adoption of Hajli (2015) is used as the primary research framework to analyze the factors affect...

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Bibliographic Details
Main Authors: Ngoc, Luu Thi Minh, Nhung, Nguyen Thi Trang, Mai, Nguyen Phuong, Quy, Dao Phu
Format: Article
Language:English
Published: H. : ĐHQGHN 2020
Subjects:
Perceived usefulness
Social network
Retail trade
TAM
Vietnam
Online Access:http://repository.vnu.edu.vn/handle/VNU_123/89341
https://doi.org/10.25073/2588-1108/vnueab.4289
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Institution: Vietnam National University, Hanoi
Language: English

Internet

http://repository.vnu.edu.vn/handle/VNU_123/89341
https://doi.org/10.25073/2588-1108/vnueab.4289

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