Impacts of Social Networks on Consumers’ Trust and Behavior in the Vietnamese Retail Sector
The goal of the study is to analyze social networking related factors influencing consumers’ trust and intent to purchase online via social networks in the Vietnamese market. The model of social commerce adoption of Hajli (2015) is used as the primary research framework to analyze the factors affect...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
H. : ĐHQGHN
2020
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| Subjects: | |
| Online Access: | http://repository.vnu.edu.vn/handle/VNU_123/89341 https://doi.org/10.25073/2588-1108/vnueab.4289 |
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| Institution: | Vietnam National University, Hanoi |
| Language: | English |