INFLUENCERS, INSTA-WORTHY OR NOT? EXPLORING THE PERCEIVED CREDIBILITY OF INFLUENCERS AND ITS EFFECTS ON BRAND ATTITUDE AND PURCHASE INTENTION

INFLUENCERS, INSTA-WORTHY OR NOT? EXPLORING THE PERCEIVED CREDIBILITY OF INFLUENCERS AND ITS EFFECTS ON BRAND ATTITUDE AND PURCHASE INTENTION

Bachelor's

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Bibliographic Details
Main Author: PANG HUIXIN VERNICE
Other Authors: COMMUNICATIONS AND NEW MEDIA
Format: Theses and Dissertations
Published: 2020
Subjects:
Source credibility
Two-step flow
Social media
Influencer marketing
Brand attitude
Purchase intention
Online Access:https://scholarbank.nus.edu.sg/handle/10635/165251
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Institution: National University of Singapore

Internet

https://scholarbank.nus.edu.sg/handle/10635/165251

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