THE EFFICACY OF SINGAPORE INFLUENCER ENDORSEMENTS: THE ROLE OF EXTRINSIC AND INTRINSIC MOTIVATIONAL FACTORS IN CONSUMER PURCHASE BEHAVIOUR

THE EFFICACY OF SINGAPORE INFLUENCER ENDORSEMENTS: THE ROLE OF EXTRINSIC AND INTRINSIC MOTIVATIONAL FACTORS IN CONSUMER PURCHASE BEHAVIOUR

Bachelor's

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Bibliographic Details
Main Author: SOH SHI YUN, ALEXIS
Other Authors: COMMUNICATIONS AND NEW MEDIA
Format: Theses and Dissertations
Published: 2021
Subjects:
Social Media
Instagram
Influencers
Source Credibility Model
Self-Determination Theory
Online Access:https://scholarbank.nus.edu.sg/handle/10635/186442
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Institution: National University of Singapore

Internet

https://scholarbank.nus.edu.sg/handle/10635/186442

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