THE EFFICACY OF SINGAPORE INFLUENCER ENDORSEMENTS: THE ROLE OF EXTRINSIC AND INTRINSIC MOTIVATIONAL FACTORS IN CONSUMER PURCHASE BEHAVIOUR

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Bibliographic Details
Main Author:	SOH SHI YUN, ALEXIS
Other Authors:	COMMUNICATIONS AND NEW MEDIA
Format:	Theses and Dissertations
Published:	2021
Subjects:	Social Media Instagram Influencers Source Credibility Model Self-Determination Theory
Online Access:	https://scholarbank.nus.edu.sg/handle/10635/186442
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Institution:	National University of Singapore

id	sg-nus-scholar.10635-186442
record_format	dspace
spelling	sg-nus-scholar.10635-1864422021-02-18T13:13:48Z THE EFFICACY OF SINGAPORE INFLUENCER ENDORSEMENTS: THE ROLE OF EXTRINSIC AND INTRINSIC MOTIVATIONAL FACTORS IN CONSUMER PURCHASE BEHAVIOUR SOH SHI YUN, ALEXIS COMMUNICATIONS AND NEW MEDIA KOKIL JAIDKA Social Media Instagram Influencers Source Credibility Model Self-Determination Theory Bachelor's Bachelor of Social Sciences (Honours) 2021-02-18T02:58:32Z 2021-02-18T02:58:32Z 2020-11-13 Thesis SOH SHI YUN, ALEXIS (2020-11-13). THE EFFICACY OF SINGAPORE INFLUENCER ENDORSEMENTS: THE ROLE OF EXTRINSIC AND INTRINSIC MOTIVATIONAL FACTORS IN CONSUMER PURCHASE BEHAVIOUR. ScholarBank@NUS Repository. https://scholarbank.nus.edu.sg/handle/10635/186442
institution	National University of Singapore
building	NUS Library
continent	Asia
country	Singapore Singapore
content_provider	NUS Library
collection	ScholarBank@NUS
topic	Social Media Instagram Influencers Source Credibility Model Self-Determination Theory
spellingShingle	Social Media Instagram Influencers Source Credibility Model Self-Determination Theory SOH SHI YUN, ALEXIS THE EFFICACY OF SINGAPORE INFLUENCER ENDORSEMENTS: THE ROLE OF EXTRINSIC AND INTRINSIC MOTIVATIONAL FACTORS IN CONSUMER PURCHASE BEHAVIOUR
description	Bachelor's
author2	COMMUNICATIONS AND NEW MEDIA
author_facet	COMMUNICATIONS AND NEW MEDIA SOH SHI YUN, ALEXIS
format	Theses and Dissertations
author	SOH SHI YUN, ALEXIS
author_sort	SOH SHI YUN, ALEXIS
title	THE EFFICACY OF SINGAPORE INFLUENCER ENDORSEMENTS: THE ROLE OF EXTRINSIC AND INTRINSIC MOTIVATIONAL FACTORS IN CONSUMER PURCHASE BEHAVIOUR
title_short	THE EFFICACY OF SINGAPORE INFLUENCER ENDORSEMENTS: THE ROLE OF EXTRINSIC AND INTRINSIC MOTIVATIONAL FACTORS IN CONSUMER PURCHASE BEHAVIOUR
title_full	THE EFFICACY OF SINGAPORE INFLUENCER ENDORSEMENTS: THE ROLE OF EXTRINSIC AND INTRINSIC MOTIVATIONAL FACTORS IN CONSUMER PURCHASE BEHAVIOUR
title_fullStr	THE EFFICACY OF SINGAPORE INFLUENCER ENDORSEMENTS: THE ROLE OF EXTRINSIC AND INTRINSIC MOTIVATIONAL FACTORS IN CONSUMER PURCHASE BEHAVIOUR
title_full_unstemmed	THE EFFICACY OF SINGAPORE INFLUENCER ENDORSEMENTS: THE ROLE OF EXTRINSIC AND INTRINSIC MOTIVATIONAL FACTORS IN CONSUMER PURCHASE BEHAVIOUR
title_sort	efficacy of singapore influencer endorsements: the role of extrinsic and intrinsic motivational factors in consumer purchase behaviour
publishDate	2021
url	https://scholarbank.nus.edu.sg/handle/10635/186442
_version_	1693116054659661824

THE EFFICACY OF SINGAPORE INFLUENCER ENDORSEMENTS: THE ROLE OF EXTRINSIC AND INTRINSIC MOTIVATIONAL FACTORS IN CONSUMER PURCHASE BEHAVIOUR

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