INFLUENCERS, INSTA-WORTHY OR NOT? EXPLORING THE PERCEIVED CREDIBILITY OF INFLUENCERS AND ITS EFFECTS ON BRAND ATTITUDE AND PURCHASE INTENTION

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Bibliographic Details
Main Author:	PANG HUIXIN VERNICE
Other Authors:	COMMUNICATIONS AND NEW MEDIA
Format:	Theses and Dissertations
Published:	2020
Subjects:	Source credibility Two-step flow Social media Influencer marketing Brand attitude Purchase intention
Online Access:	https://scholarbank.nus.edu.sg/handle/10635/165251
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Institution:	National University of Singapore

id	sg-nus-scholar.10635-165251
record_format	dspace
spelling	sg-nus-scholar.10635-1652512021-02-19T09:02:05Z INFLUENCERS, INSTA-WORTHY OR NOT? EXPLORING THE PERCEIVED CREDIBILITY OF INFLUENCERS AND ITS EFFECTS ON BRAND ATTITUDE AND PURCHASE INTENTION PANG HUIXIN VERNICE COMMUNICATIONS AND NEW MEDIA HO HUI SHAN MICHELLE Source credibility Two-step flow Social media Influencer marketing Brand attitude Purchase intention Bachelor's Bachelor of Social Sciences (Honours) 2020-03-09T07:06:51Z 2020-03-09T07:06:51Z 2019-04-18 Thesis PANG HUIXIN VERNICE (2019-04-18). INFLUENCERS, INSTA-WORTHY OR NOT? EXPLORING THE PERCEIVED CREDIBILITY OF INFLUENCERS AND ITS EFFECTS ON BRAND ATTITUDE AND PURCHASE INTENTION. ScholarBank@NUS Repository. https://scholarbank.nus.edu.sg/handle/10635/165251
institution	National University of Singapore
building	NUS Library
continent	Asia
country	Singapore Singapore
content_provider	NUS Library
collection	ScholarBank@NUS
topic	Source credibility Two-step flow Social media Influencer marketing Brand attitude Purchase intention
spellingShingle	Source credibility Two-step flow Social media Influencer marketing Brand attitude Purchase intention PANG HUIXIN VERNICE INFLUENCERS, INSTA-WORTHY OR NOT? EXPLORING THE PERCEIVED CREDIBILITY OF INFLUENCERS AND ITS EFFECTS ON BRAND ATTITUDE AND PURCHASE INTENTION
description	Bachelor's
author2	COMMUNICATIONS AND NEW MEDIA
author_facet	COMMUNICATIONS AND NEW MEDIA PANG HUIXIN VERNICE
format	Theses and Dissertations
author	PANG HUIXIN VERNICE
author_sort	PANG HUIXIN VERNICE
title	INFLUENCERS, INSTA-WORTHY OR NOT? EXPLORING THE PERCEIVED CREDIBILITY OF INFLUENCERS AND ITS EFFECTS ON BRAND ATTITUDE AND PURCHASE INTENTION
title_short	INFLUENCERS, INSTA-WORTHY OR NOT? EXPLORING THE PERCEIVED CREDIBILITY OF INFLUENCERS AND ITS EFFECTS ON BRAND ATTITUDE AND PURCHASE INTENTION
title_full	INFLUENCERS, INSTA-WORTHY OR NOT? EXPLORING THE PERCEIVED CREDIBILITY OF INFLUENCERS AND ITS EFFECTS ON BRAND ATTITUDE AND PURCHASE INTENTION
title_fullStr	INFLUENCERS, INSTA-WORTHY OR NOT? EXPLORING THE PERCEIVED CREDIBILITY OF INFLUENCERS AND ITS EFFECTS ON BRAND ATTITUDE AND PURCHASE INTENTION
title_full_unstemmed	INFLUENCERS, INSTA-WORTHY OR NOT? EXPLORING THE PERCEIVED CREDIBILITY OF INFLUENCERS AND ITS EFFECTS ON BRAND ATTITUDE AND PURCHASE INTENTION
title_sort	influencers, insta-worthy or not? exploring the perceived credibility of influencers and its effects on brand attitude and purchase intention
publishDate	2020
url	https://scholarbank.nus.edu.sg/handle/10635/165251
_version_	1693115969145143296

INFLUENCERS, INSTA-WORTHY OR NOT? EXPLORING THE PERCEIVED CREDIBILITY OF INFLUENCERS AND ITS EFFECTS ON BRAND ATTITUDE AND PURCHASE INTENTION

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