Advertising effectiveness in social networking sites: Social ties, expertise, and product type

Advertising effectiveness in social networking sites: Social ties, expertise, and product type

10.1109/TEM.2011.2177665

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Bibliographic Details
Main Authors: Chang, K.T.T., Chen, W., Tan, B.C.Y.
Other Authors: INFORMATION SYSTEMS
Format: Article
Published: 2013
Subjects:
Advertising effectiveness
expertise
hedonic and utilitarian products
product endorser
purchase intention
social networking sites (SNSs)
Online Access:http://scholarbank.nus.edu.sg/handle/10635/42478
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Institution: National University of Singapore

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http://scholarbank.nus.edu.sg/handle/10635/42478

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