Advertising effectiveness in social networking sites: Social ties, expertise, and product type

10.1109/TEM.2011.2177665

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Bibliographic Details
Main Authors:	Chang, K.T.T., Chen, W., Tan, B.C.Y.
Other Authors:	INFORMATION SYSTEMS
Format:	Article
Published:	2013
Subjects:	Advertising effectiveness expertise hedonic and utilitarian products product endorser purchase intention social networking sites (SNSs)
Online Access:	http://scholarbank.nus.edu.sg/handle/10635/42478
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Institution:	National University of Singapore

id	sg-nus-scholar.10635-42478
record_format	dspace
spelling	sg-nus-scholar.10635-424782023-10-25T22:22:55Z Advertising effectiveness in social networking sites: Social ties, expertise, and product type Chang, K.T.T. Chen, W. Tan, B.C.Y. INFORMATION SYSTEMS Advertising effectiveness expertise hedonic and utilitarian products product endorser purchase intention social networking sites (SNSs) 10.1109/TEM.2011.2177665 IEEE Transactions on Engineering Management 59 4 634-643 IEEMA 2013-07-11T10:10:17Z 2013-07-11T10:10:17Z 2012 Article Chang, K.T.T., Chen, W., Tan, B.C.Y. (2012). Advertising effectiveness in social networking sites: Social ties, expertise, and product type. IEEE Transactions on Engineering Management 59 (4) : 634-643. ScholarBank@NUS Repository. https://doi.org/10.1109/TEM.2011.2177665 00189391 http://scholarbank.nus.edu.sg/handle/10635/42478 000310155900012 Scopus
institution	National University of Singapore
building	NUS Library
continent	Asia
country	Singapore Singapore
content_provider	NUS Library
collection	ScholarBank@NUS
topic	Advertising effectiveness expertise hedonic and utilitarian products product endorser purchase intention social networking sites (SNSs)
spellingShingle	Advertising effectiveness expertise hedonic and utilitarian products product endorser purchase intention social networking sites (SNSs) Chang, K.T.T. Chen, W. Tan, B.C.Y. Advertising effectiveness in social networking sites: Social ties, expertise, and product type
description	10.1109/TEM.2011.2177665
author2	INFORMATION SYSTEMS
author_facet	INFORMATION SYSTEMS Chang, K.T.T. Chen, W. Tan, B.C.Y.
format	Article
author	Chang, K.T.T. Chen, W. Tan, B.C.Y.
author_sort	Chang, K.T.T.
title	Advertising effectiveness in social networking sites: Social ties, expertise, and product type
title_short	Advertising effectiveness in social networking sites: Social ties, expertise, and product type
title_full	Advertising effectiveness in social networking sites: Social ties, expertise, and product type
title_fullStr	Advertising effectiveness in social networking sites: Social ties, expertise, and product type
title_full_unstemmed	Advertising effectiveness in social networking sites: Social ties, expertise, and product type
title_sort	advertising effectiveness in social networking sites: social ties, expertise, and product type
publishDate	2013
url	http://scholarbank.nus.edu.sg/handle/10635/42478
_version_	1781411167685574656

Advertising effectiveness in social networking sites: Social ties, expertise, and product type

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