Assessing the imagination scale’s nomological validity: Effect of hedonic versus utilitarian product types and abstract versus concrete advertising execution
10.22146/gamaijb.51111
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| Main Authors: | , |
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| Format: | Article |
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Gadjah Mada University
2021
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| Online Access: | https://scholarbank.nus.edu.sg/handle/10635/196606 |
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| Institution: | National University of Singapore |