Assessing the imagination scale’s nomological validity: Effect of hedonic versus utilitarian product types and abstract versus concrete advertising execution

Assessing the imagination scale’s nomological validity: Effect of hedonic versus utilitarian product types and abstract versus concrete advertising execution

10.22146/gamaijb.51111

Saved in:
Bibliographic Details
Main Authors: Dewi, I.J., Ang, S.H.
Other Authors: MARKETING
Format: Article
Published: Gadjah Mada University 2021
Subjects:
Abstract advertisement execution
Hedonic
Imagination
Utilitarian
Online Access:https://scholarbank.nus.edu.sg/handle/10635/196606
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: National University of Singapore
id sg-nus-scholar.10635-196606
record_format dspace
spelling sg-nus-scholar.10635-1966062024-04-25T00:42:52Z Assessing the imagination scale’s nomological validity: Effect of hedonic versus utilitarian product types and abstract versus concrete advertising execution Dewi, I.J. Ang, S.H. MARKETING Abstract advertisement execution Hedonic Imagination Utilitarian 10.22146/gamaijb.51111 Gadjah Mada International Journal of Business 22 2 118-136 2021-08-11T06:29:55Z 2021-08-11T06:29:55Z 2020 Article Dewi, I.J., Ang, S.H. (2020). Assessing the imagination scale’s nomological validity: Effect of hedonic versus utilitarian product types and abstract versus concrete advertising execution. Gadjah Mada International Journal of Business 22 (2) : 118-136. ScholarBank@NUS Repository. https://doi.org/10.22146/gamaijb.51111 14111128 https://scholarbank.nus.edu.sg/handle/10635/196606 Attribution-ShareAlike 4.0 International http://creativecommons.org/licenses/by-sa/4.0/ Gadjah Mada University Scopus OA2020
institution National University of Singapore
building NUS Library
continent Asia
country Singapore
Singapore
content_provider NUS Library
collection ScholarBank@NUS
topic Abstract advertisement execution
Hedonic
Imagination
Utilitarian
spellingShingle Abstract advertisement execution
Hedonic
Imagination
Utilitarian
Dewi, I.J.
Ang, S.H.
Assessing the imagination scale’s nomological validity: Effect of hedonic versus utilitarian product types and abstract versus concrete advertising execution
description 10.22146/gamaijb.51111
author2 MARKETING
author_facet MARKETING
Dewi, I.J.
Ang, S.H.
format Article
author Dewi, I.J.
Ang, S.H.
author_sort Dewi, I.J.
title Assessing the imagination scale’s nomological validity: Effect of hedonic versus utilitarian product types and abstract versus concrete advertising execution
title_short Assessing the imagination scale’s nomological validity: Effect of hedonic versus utilitarian product types and abstract versus concrete advertising execution
title_full Assessing the imagination scale’s nomological validity: Effect of hedonic versus utilitarian product types and abstract versus concrete advertising execution
title_fullStr Assessing the imagination scale’s nomological validity: Effect of hedonic versus utilitarian product types and abstract versus concrete advertising execution
title_full_unstemmed Assessing the imagination scale’s nomological validity: Effect of hedonic versus utilitarian product types and abstract versus concrete advertising execution
title_sort assessing the imagination scale’s nomological validity: effect of hedonic versus utilitarian product types and abstract versus concrete advertising execution
publisher Gadjah Mada University
publishDate 2021
url https://scholarbank.nus.edu.sg/handle/10635/196606
_version_ 1800914891699126272

Similar Items