The effects of moving animation on recall, hedonic and utilitarian perceptions, and attitude

The effects of moving animation on recall, hedonic and utilitarian perceptions, and attitude

10.1109/TEM.2009.2023454

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Bibliographic Details
Main Authors: Lai, Y.-L., Kuan, K.K.Y., Hui, K.-L., Liu, N.
Other Authors: INFORMATION SYSTEMS
Format: Article
Published: 2013
Subjects:
Attitude
Hedonic
Moving animation
Recall
Utilitarian
Web design
Online Access:http://scholarbank.nus.edu.sg/handle/10635/42385
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Institution: National University of Singapore

Internet

http://scholarbank.nus.edu.sg/handle/10635/42385

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