To animate or not to animate? - The effects of animation on recall, product perceptions & attitude

PACIS 2007 - 11th Pacific Asia Conference on Information Systems: Managing Diversity in Digital Enterprises

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Bibliographic Details
Main Authors:	Lai, Y.-L., Hui, K.-L., Liu, N.
Other Authors:	INFORMATION SYSTEMS
Format:	Conference or Workshop Item
Published:	2013
Subjects:	Animation Attitudes Hedonism Recall Utilitarianism Web design
Online Access:	http://scholarbank.nus.edu.sg/handle/10635/42623
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Institution:	National University of Singapore

To animate or not to animate? - The effects of animation on recall, product perceptions &amp; attitude