To animate or not to animate? - The effects of animation on recall, product perceptions & attitude
PACIS 2007 - 11th Pacific Asia Conference on Information Systems: Managing Diversity in Digital Enterprises
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Main Authors: | , , |
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Other Authors: | |
Format: | Conference or Workshop Item |
Published: |
2013
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Subjects: | |
Online Access: | http://scholarbank.nus.edu.sg/handle/10635/42623 |
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Institution: | National University of Singapore |
Summary: | PACIS 2007 - 11th Pacific Asia Conference on Information Systems: Managing Diversity in Digital Enterprises |
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