To animate or not to animate? - The effects of animation on recall, product perceptions & attitude
PACIS 2007 - 11th Pacific Asia Conference on Information Systems: Managing Diversity in Digital Enterprises
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2013
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sg-nus-scholar.10635-426232015-01-13T07:08:48Z To animate or not to animate? - The effects of animation on recall, product perceptions & attitude Lai, Y.-L. Hui, K.-L. Liu, N. INFORMATION SYSTEMS Animation Attitudes Hedonism Recall Utilitarianism Web design PACIS 2007 - 11th Pacific Asia Conference on Information Systems: Managing Diversity in Digital Enterprises 2013-07-11T10:13:58Z 2013-07-11T10:13:58Z 2007 Conference Paper Lai, Y.-L.,Hui, K.-L.,Liu, N. (2007). To animate or not to animate? - The effects of animation on recall, product perceptions & attitude. PACIS 2007 - 11th Pacific Asia Conference on Information Systems: Managing Diversity in Digital Enterprises. ScholarBank@NUS Repository. http://scholarbank.nus.edu.sg/handle/10635/42623 NOT_IN_WOS Scopus |
| institution |
National University of Singapore |
| building |
NUS Library |
| country |
Singapore |
| collection |
ScholarBank@NUS |
| topic |
Animation Attitudes Hedonism Recall Utilitarianism Web design |
| spellingShingle |
Animation Attitudes Hedonism Recall Utilitarianism Web design Lai, Y.-L. Hui, K.-L. Liu, N. To animate or not to animate? - The effects of animation on recall, product perceptions & attitude |
| description |
PACIS 2007 - 11th Pacific Asia Conference on Information Systems: Managing Diversity in Digital Enterprises |
| author2 |
INFORMATION SYSTEMS |
| author_facet |
INFORMATION SYSTEMS Lai, Y.-L. Hui, K.-L. Liu, N. |
| format |
Conference or Workshop Item |
| author |
Lai, Y.-L. Hui, K.-L. Liu, N. |
| author_sort |
Lai, Y.-L. |
| title |
To animate or not to animate? - The effects of animation on recall, product perceptions & attitude |
| title_short |
To animate or not to animate? - The effects of animation on recall, product perceptions & attitude |
| title_full |
To animate or not to animate? - The effects of animation on recall, product perceptions & attitude |
| title_fullStr |
To animate or not to animate? - The effects of animation on recall, product perceptions & attitude |
| title_full_unstemmed |
To animate or not to animate? - The effects of animation on recall, product perceptions & attitude |
| title_sort |
to animate or not to animate? - the effects of animation on recall, product perceptions & attitude |
| publishDate |
2013 |
| url |
http://scholarbank.nus.edu.sg/handle/10635/42623 |
| _version_ |
1681082646880321536 |