To animate or not to animate? - The effects of animation on recall, product perceptions & attitude

• Main Authors: Lai, Y.-L., Hui, K.-L., Liu, N.
• Other Authors: INFORMATION SYSTEMS
• Format: Conference or Workshop Item
• Published: 2013
• Subjects: Animation; Attitudes; Hedonism; Recall; Utilitarianism; Web design
• Online Access: http://scholarbank.nus.edu.sg/handle/10635/42623
• Institution: National University of Singapore

PACIS 2007 - 11th Pacific Asia Conference on Information Systems: Managing Diversity in Digital Enterprises