Does social media accelerate product recalls? Evidence from the pharmaceutical industry

Does social media accelerate product recalls? Evidence from the pharmaceutical industry

Social media has become a vital platform for voicing product-related experiences that may not only reveal product defects but also impose pressure on firms to act more promptly than before. This study scrutinizes the rarely-studied relationship between these voices and the speed of product recalls i...

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Bibliographic Details
Main Authors: GAO, Yang, DUAN, Wenjing, RUI, Huaxia
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2022
Subjects:
product recall
drug recall
social media
pharmacovigilance
discrete-time survival analysis
Databases and Information Systems
Sales and Merchandising
Social Media
Online Access:https://ink.library.smu.edu.sg/sis_research/6257
https://ink.library.smu.edu.sg/context/sis_research/article/7260/viewcontent/Does_Social_Media_Speed_Up_Product_Recalls__Evidence_from_the_Pharmaceutical_Industry.pdf
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Institution: Singapore Management University
Language: English

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https://ink.library.smu.edu.sg/sis_research/6257
https://ink.library.smu.edu.sg/context/sis_research/article/7260/viewcontent/Does_Social_Media_Speed_Up_Product_Recalls__Evidence_from_the_Pharmaceutical_Industry.pdf

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