Does social media accelerate product recalls? Evidence from the pharmaceutical industry

• Main Authors: GAO, Yang, DUAN, Wenjing, RUI, Huaxia
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2022
• Subjects: product recall; drug recall; social media; pharmacovigilance; discrete-time survival analysis; Databases and Information Systems; Sales and Merchandising; Social Media
• Online Access: https://ink.library.smu.edu.sg/sis_research/6257; https://ink.library.smu.edu.sg/context/sis_research/article/7260/viewcontent/Does_Social_Media_Speed_Up_Product_Recalls__Evidence_from_the_Pharmaceutical_Industry.pdf
• Institution: Singapore Management University

Social media has become a vital platform for voicing product-related experiences that may not only reveal product defects but also impose pressure on firms to act more promptly than before. This study scrutinizes the rarely-studied relationship between these voices and the speed of product recalls i...