To animate or not to animate? - The effects of animation on recall, product perceptions & attitude

To animate or not to animate? - The effects of animation on recall, product perceptions & attitude

PACIS 2007 - 11th Pacific Asia Conference on Information Systems: Managing Diversity in Digital Enterprises

Saved in:
Bibliographic Details
Main Authors: Lai, Y.-L., Hui, K.-L., Liu, N.
Other Authors: INFORMATION SYSTEMS
Format: Conference or Workshop Item
Published: 2014
Subjects:
Animation
Attitudes
Hedonism
Recall
Utilitarianism
Web design
Online Access:http://scholarbank.nus.edu.sg/handle/10635/113927
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: National University of Singapore

Internet

http://scholarbank.nus.edu.sg/handle/10635/113927

Similar Items