To animate or not to animate? - The effects of animation on recall, product perceptions & attitude

To animate or not to animate? - The effects of animation on recall, product perceptions & attitude

PACIS 2007 - 11th Pacific Asia Conference on Information Systems: Managing Diversity in Digital Enterprises

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Bibliographic Details
Main Authors: Lai, Y.-L., Hui, K.-L., Liu, N.
Other Authors: INFORMATION SYSTEMS
Format: Conference or Workshop Item
Published: 2014
Subjects:
Animation
Attitudes
Hedonism
Recall
Utilitarianism
Web design
Online Access:http://scholarbank.nus.edu.sg/handle/10635/113927
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Institution: National University of Singapore
id sg-nus-scholar.10635-113927
record_format dspace
spelling sg-nus-scholar.10635-1139272015-02-01T10:18:13Z To animate or not to animate? - The effects of animation on recall, product perceptions & attitude Lai, Y.-L. Hui, K.-L. Liu, N. INFORMATION SYSTEMS Animation Attitudes Hedonism Recall Utilitarianism Web design PACIS 2007 - 11th Pacific Asia Conference on Information Systems: Managing Diversity in Digital Enterprises - 2014-12-01T08:22:47Z 2014-12-01T08:22:47Z 2007 Conference Paper Lai, Y.-L.,Hui, K.-L.,Liu, N. (2007). To animate or not to animate? - The effects of animation on recall, product perceptions & attitude. PACIS 2007 - 11th Pacific Asia Conference on Information Systems: Managing Diversity in Digital Enterprises : -. ScholarBank@NUS Repository. http://scholarbank.nus.edu.sg/handle/10635/113927 NOT_IN_WOS Scopus
institution National University of Singapore
building NUS Library
country Singapore
collection ScholarBank@NUS
topic Animation
Attitudes
Hedonism
Recall
Utilitarianism
Web design
spellingShingle Animation
Attitudes
Hedonism
Recall
Utilitarianism
Web design
Lai, Y.-L.
Hui, K.-L.
Liu, N.
To animate or not to animate? - The effects of animation on recall, product perceptions & attitude
description PACIS 2007 - 11th Pacific Asia Conference on Information Systems: Managing Diversity in Digital Enterprises
author2 INFORMATION SYSTEMS
author_facet INFORMATION SYSTEMS
Lai, Y.-L.
Hui, K.-L.
Liu, N.
format Conference or Workshop Item
author Lai, Y.-L.
Hui, K.-L.
Liu, N.
author_sort Lai, Y.-L.
title To animate or not to animate? - The effects of animation on recall, product perceptions & attitude
title_short To animate or not to animate? - The effects of animation on recall, product perceptions & attitude
title_full To animate or not to animate? - The effects of animation on recall, product perceptions & attitude
title_fullStr To animate or not to animate? - The effects of animation on recall, product perceptions & attitude
title_full_unstemmed To animate or not to animate? - The effects of animation on recall, product perceptions & attitude
title_sort to animate or not to animate? - the effects of animation on recall, product perceptions & attitude
publishDate 2014
url http://scholarbank.nus.edu.sg/handle/10635/113927
_version_ 1681094745362792448

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