When income matters: Customers evaluation of shopping malls' hedonic and utilitarian orientations

When income matters: Customers evaluation of shopping malls' hedonic and utilitarian orientations

This study, based on 772 shopper's interviews in two shopping malls, establishes that malls can achieve differentiation from their competitors through the pursuit of singular orientations following the hedonic and utilitarian dimensions of shopping. Furthermore, perceived differentiation from c...

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Bibliographic Details
Main Authors: ALLARD, Thomas, BABIN, Barry J., CHEBAT, Jean-Charles
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2009
Subjects:
Customer's evaluation
Hedonic and utilitarian shopping values
Income segmentation
Perceived differentiation
Place attachment
Retail orientation
Shopping malls
Structural equation modeling
Marketing
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/7103
https://ink.library.smu.edu.sg/context/lkcsb_research/article/8102/viewcontent/whenincomemattersbabinallardchebat.pdf
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/lkcsb_research/7103
https://ink.library.smu.edu.sg/context/lkcsb_research/article/8102/viewcontent/whenincomemattersbabinallardchebat.pdf

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