When income matters: Customers evaluation of shopping malls' hedonic and utilitarian orientations
This study, based on 772 shopper's interviews in two shopping malls, establishes that malls can achieve differentiation from their competitors through the pursuit of singular orientations following the hedonic and utilitarian dimensions of shopping. Furthermore, perceived differentiation from c...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2009
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/7103 https://ink.library.smu.edu.sg/context/lkcsb_research/article/8102/viewcontent/whenincomemattersbabinallardchebat.pdf |
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| Institution: | Singapore Management University |
| Language: | English |
