Advertising effectiveness in social networking sites: Social ties, expertise, and product type

• Main Authors: Chang, K.T.T., Chen, W., Tan, B.C.Y.
• 其他作者: INFORMATION SYSTEMS
• 格式: Article
• 出版: 2013
• 主題: Advertising effectiveness; expertise; hedonic and utilitarian products; product endorser; purchase intention; social networking sites (SNSs)
• 在線閱讀: http://scholarbank.nus.edu.sg/handle/10635/42478

10.1109/TEM.2011.2177665