A study on the pattern of relative influence in family buying decisions in Ibaan, Batangas

Understanding family buying decisions plays a vital role in the success of every business. The exploration of consumer patterns brings the considerable benefit of understanding market value in depth. It also provides a greater insight on how family members do their buying decisions. Family buying de...

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Bibliographic Details
Main Author: Tejares, Mary Eloisa A.
Format: text
Language:English
Published: Animo Repository 2005
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/etd_masteral/3368
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Institution: De La Salle University
Language: English