Situational factors on the impulse buying behavior of undergraduates on Shopee: The moderating effect of ease of use
Online shopping has been an increasingly popular method for purchasing items among the young consumers located in the Philippines. Moreover, online shopping sites and mobile applications have been emerging to accommodate the demand for the market set by the growth of digital developments. Accordingl...
محفوظ في:
المؤلفون الرئيسيون: | Fernandez, Arianne Romelle R., Mah, Margarette Frances O., Malantic, Athena Felice A., Yanson, Riana Micole O. |
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التنسيق: | text |
اللغة: | English |
منشور في: |
Animo Repository
2022
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الموضوعات: | |
الوصول للمادة أونلاين: | https://animorepository.dlsu.edu.ph/etdb_dsi/110 https://animorepository.dlsu.edu.ph/context/etdb_dsi/article/1040/viewcontent/Situational_factors2_on_the_impulse_buying_behavior_of_undergradua_Redacted.pdf |
الوسوم: |
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