Understanding the impact of online customer shopping experience (OCSE) on luxury impulsive buying in live commerce in the Philippines

• 主要作者: Tolentino, Khristina Alodia N.
• 格式: text
• 語言: English
• 出版: Animo Repository 2023
• 主題: Consumer behavior—Philippines; Teleshopping—Philippines; Impulse buying—Philippines; Marketing
• 在線閱讀: https://animorepository.dlsu.edu.ph/etdm_dsi/9; https://animorepository.dlsu.edu.ph/cgi/viewcontent.cgi?article=1010&context=etdm_dsi

Live commerce research, which is a new business model, is still in its early stages of growth opportunities. The purpose of this research is to better understand the impact of online customer shopping experience (OCSE) and customer engagement on impulsive purchase completion during luxury live comme...