It is green, but is it fair? Investigating consumers’ fairness perception of green service offerings

• Main Authors: Yuen, Kum Fai, Wong, Yiik Diew, Wang, Xueqin, Teo, Chee-Chong
• Other Authors: School of Civil and Environmental Engineering
• Format: Article
• Language: English
• Published: 2018
• Subjects: Service Fairness; Green Consumerism; DRNTU::Engineering::Environmental engineering
• Online Access: https://hdl.handle.net/10356/89988; http://hdl.handle.net/10220/46479
• Institution: Nanyang Technological University

With the prevailing green skepticism, consumers tend to devalue firms' environmental claims and raise concerns on service fairness of green offerings. Applying theoretical insights from fairness literature to the context of green consumerism, this study examines the antecedents, consequences, a...