It is green, but is it fair? Investigating consumers’ fairness perception of green service offerings

• المؤلفون الرئيسيون: Yuen, Kum Fai, Wong, Yiik Diew, Wang, Xueqin, Teo, Chee-Chong
• مؤلفون آخرون: School of Civil and Environmental Engineering
• التنسيق: مقال
• اللغة: English
• منشور في: 2018
• الموضوعات: Service Fairness; Green Consumerism; DRNTU::Engineering::Environmental engineering
• الوصول للمادة أونلاين: https://hdl.handle.net/10356/89988; http://hdl.handle.net/10220/46479
• المؤسسة: Nanyang Technological University

With the prevailing green skepticism, consumers tend to devalue firms' environmental claims and raise concerns on service fairness of green offerings. Applying theoretical insights from fairness literature to the context of green consumerism, this study examines the antecedents, consequences, a...