Consumers’ perceived risk as moderated by trust towards consumers’ online purchase Intention

• Main Authors: Martinez, Lorenzo R., Rodriguez, Alissandro, Ong, Louis Viktor O., Young, Paolo Nicollo C.
• 格式: text
• 語言: English
• 出版: Animo Repository 2022
• 主題: Consumer confidence; Consumer behavior; Teleshopping; E-Commerce; Marketing
• 在線閱讀: https://animorepository.dlsu.edu.ph/etdb_dsi/131; https://animorepository.dlsu.edu.ph/context/etdb_dsi/article/1052/viewcontent/Consumers__2Perceived_Risk_as_moderated_by_Trust_towards_Consumers_Redacted.pdf

Since the outbreak of COVID-19, demand for physical products has declined dramatically, while demand in online purchasing has soared. As reported by Statistica, in comparison to its other Southeast Asian neighbors, the Philippines is ranked third in the globe as one of the fastest growing electronic...