The effects of trust assurance in initial consumer trust

• Main Author: Bernardo, Ezekiel L.
• Format: text
• Language: English
• Published: Animo Repository 2017
• Subjects: Mobile commerce; Consumers
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/5704
• Institution: De La Salle University

Smartphone shopping applications are receiving growing attention in the current Philippine setting of m-commerce adoption and is expected to flourish given the worldwide transition towards digital economy. However, transactions over this platform is perceived riskier than buying in conventional stor...