Consumer behavior towards purchase of unit trusts and investment-linked products via the distribution channels.

Consumer behavior towards purchase of unit trusts and investment-linked products via the distribution channels.

It is important to look into the aspects of consumers’ attitudes towards the purchase of unit trust and ILPs, as it would help the distribution channels to gain a better insight into what the consumers expect and desire. The huge potential for greater development and growth of the industry has promp...

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Main Authors: Koay, Ai Ling., Swee, Karen Pei Hua., Yap, Gabriel Chee Wee.
Other Authors: Tan, Peter
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::Marketing::Consumer behavior
Online Access:http://hdl.handle.net/10356/8686
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-8686
record_format dspace
spelling sg-ntu-dr.10356-86862023-05-19T06:08:59Z Consumer behavior towards purchase of unit trusts and investment-linked products via the distribution channels. Koay, Ai Ling. Swee, Karen Pei Hua. Yap, Gabriel Chee Wee. Tan, Peter Nanyang Business School DRNTU::Business::Marketing::Consumer behavior It is important to look into the aspects of consumers’ attitudes towards the purchase of unit trust and ILPs, as it would help the distribution channels to gain a better insight into what the consumers expect and desire. The huge potential for greater development and growth of the industry has prompted the initiation of this research study. 2008-09-24T07:23:54Z 2008-09-24T07:23:54Z 2002 2002 Final Year Project (FYP) http://hdl.handle.net/10356/8686 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Marketing::Consumer behavior
spellingShingle DRNTU::Business::Marketing::Consumer behavior
Koay, Ai Ling.
Swee, Karen Pei Hua.
Yap, Gabriel Chee Wee.
Consumer behavior towards purchase of unit trusts and investment-linked products via the distribution channels.
description It is important to look into the aspects of consumers’ attitudes towards the purchase of unit trust and ILPs, as it would help the distribution channels to gain a better insight into what the consumers expect and desire. The huge potential for greater development and growth of the industry has prompted the initiation of this research study.
author2 Tan, Peter
author_facet Tan, Peter
Koay, Ai Ling.
Swee, Karen Pei Hua.
Yap, Gabriel Chee Wee.
format Final Year Project
author Koay, Ai Ling.
Swee, Karen Pei Hua.
Yap, Gabriel Chee Wee.
author_sort Koay, Ai Ling.
title Consumer behavior towards purchase of unit trusts and investment-linked products via the distribution channels.
title_short Consumer behavior towards purchase of unit trusts and investment-linked products via the distribution channels.
title_full Consumer behavior towards purchase of unit trusts and investment-linked products via the distribution channels.
title_fullStr Consumer behavior towards purchase of unit trusts and investment-linked products via the distribution channels.
title_full_unstemmed Consumer behavior towards purchase of unit trusts and investment-linked products via the distribution channels.
title_sort consumer behavior towards purchase of unit trusts and investment-linked products via the distribution channels.
publishDate 2008
url http://hdl.handle.net/10356/8686
_version_ 1770565388645433344

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