Exploratory marketing study on gender perceptions on services.

This paper studies how gender difference might affect consumer’s perception on service provided. Based on our findings, the retail managers of intellectual and technology products do not need to regard gender effect and train sales representatives based on higher sensitivity to the differing inform...

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Bibliographic Details
Main Authors:	Thio, Yi Ling., Tsai, Qianyi., Yeo, Irene Hwee Ling.
Other Authors:	Low, Peter Issac Siow Siam
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Marketing::Consumer behavior
Online Access:	http://hdl.handle.net/10356/9609
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Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-9609
record_format	dspace
spelling	sg-ntu-dr.10356-96092023-05-19T06:24:03Z Exploratory marketing study on gender perceptions on services. Thio, Yi Ling. Tsai, Qianyi. Yeo, Irene Hwee Ling. Low, Peter Issac Siow Siam Nanyang Business School DRNTU::Business::Marketing::Consumer behavior This paper studies how gender difference might affect consumer’s perception on service provided. Based on our findings, the retail managers of intellectual and technology products do not need to regard gender effect and train sales representatives based on higher sensitivity to the differing information needs of the customers. 2008-09-24T07:34:15Z 2008-09-24T07:34:15Z 2005 2005 Final Year Project (FYP) http://hdl.handle.net/10356/9609 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Marketing::Consumer behavior
spellingShingle	DRNTU::Business::Marketing::Consumer behavior Thio, Yi Ling. Tsai, Qianyi. Yeo, Irene Hwee Ling. Exploratory marketing study on gender perceptions on services.
description	This paper studies how gender difference might affect consumer’s perception on service provided. Based on our findings, the retail managers of intellectual and technology products do not need to regard gender effect and train sales representatives based on higher sensitivity to the differing information needs of the customers.
author2	Low, Peter Issac Siow Siam
author_facet	Low, Peter Issac Siow Siam Thio, Yi Ling. Tsai, Qianyi. Yeo, Irene Hwee Ling.
format	Final Year Project
author	Thio, Yi Ling. Tsai, Qianyi. Yeo, Irene Hwee Ling.
author_sort	Thio, Yi Ling.
title	Exploratory marketing study on gender perceptions on services.
title_short	Exploratory marketing study on gender perceptions on services.
title_full	Exploratory marketing study on gender perceptions on services.
title_fullStr	Exploratory marketing study on gender perceptions on services.
title_full_unstemmed	Exploratory marketing study on gender perceptions on services.
title_sort	exploratory marketing study on gender perceptions on services.
publishDate	2008
url	http://hdl.handle.net/10356/9609
_version_	1770566250043277312

Exploratory marketing study on gender perceptions on services.

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