Profiling eco-fashion shoppers and investigating their eco-fashion preferences.

• Main Authors: Heng, Jing Yi., Tan, Yuan Xin., Koh, Jermaine Jia Na.
• Other Authors: Khoo Phaik Suan, Susan
• Format: Final Year Project
• Language: English
• Published: 2013
• Subjects: DRNTU::Business::Marketing
• Online Access: http://hdl.handle.net/10356/51594
• Institution: Nanyang Technological University

Over the past few years, eco-fashion has evolved from a trend into a movement. The impacts of fast fashion on the environment presents an increasing need for ecofashion. Businesses and retailers have also caught on to the fact that it pays to go green and be ethical. Although the traits of...