Strategic implications of the internet for business.

• Main Authors: Chng, Lucy., Lay, Raymond., Puar, Sok Huang.
• Other Authors: Nanyang Business School
• Format: Final Year Project
• Language: English
• Published: 2013
• Subjects: DRNTU::Business
• Online Access: http://hdl.handle.net/10356/51817
• Institution: Nanyang Technological University

The business environment is becoming information intensive because of the information revolution. Information Technology (IT) is becoming cheaper; a good example is the rapidly falling cost of micro-computers. Thus, many businesses are finding ways to adopt information technology to give them a competitive advantage. The commercial use of the Internet which has increased recently is a consequent of the information revolution. Businesses must understand what the Internet can do for them in order to survive in this highly competitive and information intensive environment. The objective of this paper is to identify the possible uses of the Internet to create value for businesses and to recommend a course of action to create competitive advantage.