Singapore airlines : soaring to greater heights (an in-depth analysis of SIA's corporate strategy).

• Main Authors: Gay, Elaine Ting Shan., Lee, Leng Choo., Seng, Figin Hui Hong.
• Other Authors: Nanyang Business School
• Format: Final Year Project
• Language: English
• Published: 2013
• Subjects: DRNTU::Business::Marketing
• Online Access: http://hdl.handle.net/10356/51940
• Institution: Nanyang Technological University

Singapore Airlines has undergone continuous upgrading over the last few decades. In view of the recent increase in the intensity of competition in the airline industry, it is timely to examine the corporate strategies of Singapore Airlines and the factors contributing to its competitive advantage....