Singapore airlines : soaring to greater heights (an in-depth analysis of SIA's corporate strategy).
Singapore Airlines has undergone continuous upgrading over the last few decades. In view of the recent increase in the intensity of competition in the airline industry, it is timely to examine the corporate strategies of Singapore Airlines and the factors contributing to its competitive advantage....
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| Main Authors: | , , |
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| 其他作者: | |
| 格式: | Final Year Project |
| 語言: | English |
| 出版: |
2013
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| 主題: | |
| 在線閱讀: | http://hdl.handle.net/10356/51940 |
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