Singapore airlines : soaring to greater heights (an in-depth analysis of SIA's corporate strategy).

• المؤلفون الرئيسيون: Gay, Elaine Ting Shan., Lee, Leng Choo., Seng, Figin Hui Hong.
• مؤلفون آخرون: Nanyang Business School
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2013
• الموضوعات: DRNTU::Business::Marketing
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/51940
• المؤسسة: Nanyang Technological University

Singapore Airlines has undergone continuous upgrading over the last few decades. In view of the recent increase in the intensity of competition in the airline industry, it is timely to examine the corporate strategies of Singapore Airlines and the factors contributing to its competitive advantage....