Banking behaviour of expatriate lecturers in Singapore.

• Main Authors: Goh, Amy., Phua, Nai Hsin., Poh, Siok Peng.
• Other Authors: Nanyang Business School
• Format: Final Year Project
• Language: English
• Published: 2013
• Subjects: DRNTU::Business::Finance::Banking
• Online Access: http://hdl.handle.net/10356/51943
• Institution: Nanyang Technological University

The competitive banking environment today forces banking institutions to continuously seek out profitable market segments. With the regionalisation of the Singapore’s economy, the growing number of expatriates forms a ready market for these institutions. In order to give a better insight of this mar...