An investigation on the influence of friends in information cascade - experimental evidence in laboratories.

• Main Authors: Lim, Wei Jie., Yap, Wan Yi., Yeo, Yee Teng.
• Other Authors: School of Humanities and Social Sciences
• Format: Final Year Project
• Language: English
• Published: 2013
• Subjects: DRNTU::Humanities
• Online Access: http://hdl.handle.net/10356/52107
• Institution: Nanyang Technological University

This paper examines the impact of relationships on the occurrence of cascade outcome by conducting the ball and urn experiment on the Friend treatment and Stranger treatment under laboratory conditions. By implementing the standard BHW model which argues information cascading using Bayes’ rule and b...