Shopping on the information superhighway.

• Main Authors: Chua, Jaslyn Seok Mun., Ng, Thiam Chye., Tham, Tuck Peng.
• Other Authors: Zaher Judeh
• Format: Final Year Project
• Language: English
• Published: 2013
• Subjects: DRNTU::Business::Marketing
• Online Access: http://hdl.handle.net/10356/52266
• Institution: Nanyang Technological University

In this technologically explosive era, consumers are getting smarter, more sophisticated, and demanding. Singaporeans are becoming more affluent and together with changes in their lifestyle, have led to a change in their shopping habits. Therefore marketers have to use more innovative marketing appr...