Monarch goods.

• Main Author: Yip, Philmon Hao Jian.
• Other Authors: Paul Kohl
• Format: Final Year Project
• Language: English
• Published: 2013
• Subjects: DRNTU::Visual arts and music::Drawing, design and illustration
• Online Access: http://hdl.handle.net/10356/52378
• Institution: Nanyang Technological University

My project, titled Monarch Goods, is a branding campaign. Monarch Goods is a retail company that specialises in fine leather shoes and accessories. The main difference for my project is that instead of just creating a brand identity for a fictional company, I intend to do it for real. In addition...