Spacecope.
This is a project that addresses social behaviors in common public spaces of Singapore. It critiques our relationship with the physical environment by exploring the extent of which one would go to get some personal space. The result is an advertising campaign for SPACECOPE - a company offering seemi...
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| Format: | Final Year Project |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/52436 |
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| Institution: | Nanyang Technological University |
| Language: | English |
| Summary: | This is a project that addresses social behaviors in common public spaces of Singapore. It critiques our relationship with the physical environment by exploring the extent of which one would go to get some personal space. The result is an advertising campaign for SPACECOPE - a company offering seemingly absurd solutions to help people create their own space. These solutions, though highly exaggerated, reflect sociological behaviors that are common in contemporary Singapore society. Through this project, I wish to challenge my audience to reconsider the relationship they have with the physical spaces around them. |
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