The effects of 3D presentation and dependency portrayals on philanthropy.

• Main Authors: Chia, Cerlyn Shi Yun., Lee, Joel Yu Xian., Ong, Cornelius Mingren., Shum, Alan Wai Kit.
• Other Authors: Jung Younbo
• Format: Final Year Project
• Language: English
• Published: 2013
• Subjects: DRNTU::Social sciences::Communication::Communication theories and models; DRNTU::Social sciences::Mass media::Media effects
• Online Access: http://hdl.handle.net/10356/52502
• Institution: Nanyang Technological University

3D technology and its effect on philanthropy is a relatively new and uncharted area of research, as stereoscopic 3DTV technology was only made available to the mass market recently. This study aims to find out if 3D presentation in a philanthropic context can change attitude towards the disabled eld...